EFFECTIVE PUBLIC RELATIONS SERIES

Identifying and Combating Fake News

Building and maintaining trust is essential to attracting and retaining customers. What the public sees and hears about you is crucial to building that trust. That is why the emergence of ‘fake news’ is so unsettling to businesses and individuals dependent on public trust to grow, prosper and ultimately do their jobs. 

What can be done in a society where it seems everyone is a reporter, judge, and critic and a piece of fiction can be created, branded as truth and shared around the world in the blink of an eye?

This course will highlight the essentials of fake news: spotting it, coping with it, and growing from it, turning a potential crisis into opportunities for promotion and connection.

What Will Students Learn?

  • Define ‘fake news’
  • Recognize the difference between ‘fake news’ and objective reporting
  • Understand the impacts of ‘fake news’ on your organization
  • Examine proactive strategies and how they work
  • Learn reactive strategies and why they are essential
  • Discover opportunities for promotion and growth in dealing with ‘fake news’
  • Create your own ‘fake news’ action plan

What Topics are Covered?

  • Define ‘fake news’
  • Recognize the difference between ‘fake news’ and objective reporting
  • Understand the impacts of ‘fake news’ on your organization
  • Examine proactive strategies and how they work
  • Learn reactive strategies and why they are essential
  • Discover opportunities for promotion and growth in dealing with ‘fake news’
  • Create your own ‘fake news’ action plan