BUSINESS STRATEGY SERIES

Growth Hacking

The new economy calls for a new way of attracting customers and sales. Growth hacking is to the new economy what marketing was to the last millennium.  The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured.

This one-day course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future

What Will Students Learn?

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques of growth hacking
  • Review and practice growth marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own growth hacking plan

What Topics are Covered?

  • Learning the Mindset
  • Framing the Need
  • Making the Match
  • Going Live
  • Maximizing Results
  • Optimizing and Moving Forward